In Thailand, every day of the week is associated with a different color. And people often wish each other a good day by texting a picture of flowers in the corresponding colors. We turned that insight into Thailand’s first bespoke ad campaign for Apple, wishing the entire country Happy Monday through Sunday with different spots, digital, social, and OOH each day. And we made all the content sharable so Thai mothers could easily pester their children and friends with well wishes every. single. day.
Role: creative director